--- title: Uncle Ron's Porch - What You Need To Know About Changes In Search description: Explore how changes in search impact your business and learn actionable strategies to stay ahead in digital marketing on Uncle Ron's Porch. image: https://sprocketops.com/hubfs/What%20You%20Need%20To%20Know%20About%20Changes%20In%20Search.png --- [Skip to content](https://sprocketops.com/blog/uncle-rons-porch-what-you-need-to-know-about-changes-in-search#main-content) [![Sprocket Expert Optimizations](https://sprocketops.com/hs-fs/hubfs/Sprocket-Expert-Ops-Logo-Green.png?width=200&height=188&name=Sprocket-Expert-Ops-Logo-Green.png)](https://sprocketops.com) - How Can We Help? - Services Show submenu for Services - [SEO Services](https://sprocketops.com/done-for-you-seo) - [Coaching](https://sprocketops.com/coaching) - [Education](https://sprocketops.com/education) - Learning Show submenu for Learning - [Podcast](https://sprocketops.com/uncle-rons-porch) - [Blog](https://sprocketops.com/blog) - How Can We Help? - Services Show submenu for Services - [SEO Services](https://sprocketops.com/done-for-you-seo) - [Coaching](https://sprocketops.com/coaching) - [Education](https://sprocketops.com/education) - Learning Show submenu for Learning - [Podcast](https://sprocketops.com/uncle-rons-porch) - [Blog](https://sprocketops.com/blog) [Talk To Us](https://share.hsforms.com/1m6QQwhJMSBKCtZpXjx3C4ge5soe) [changes in search](https://sprocketops.com/blog/tag/changes-in-search) # Uncle Ron's Porch - What You Need To Know About Changes In Search [By - Uncle Ron,](https://sprocketops.com/blog/author/uncle-ron) Sep 16, 2024 ![ Uncle Ron's Porch - What You Need To Know About Changes In Search ](https://sprocketops.com/hs-fs/hubfs/What%20You%20Need%20To%20Know%20About%20Changes%20In%20Search.png?width=1200&height=628&name=What%20You%20Need%20To%20Know%20About%20Changes%20In%20Search.png) ## Things Change I've been using the internet for a long time. I had my first email address more than 30 years ago as a college student. E-commerce wasn't even thought of yet by most people. This thing called Yahoo! ruled the search world at first. Then mighty Google came along. One thing that has been consistent over that time period is change. The way we do business certainly has, and how people find us has even more! Since evolution doesn't stop, let's talk about where we are today and how we can use it to our advantage this week. ![What You Need To Know About Changes In Search](https://sprocketops.com/hs-fs/hubfs/What%20You%20Need%20To%20Know%20About%20Changes%20In%20Search.png?width=1200&height=628&name=What%20You%20Need%20To%20Know%20About%20Changes%20In%20Search.png) ## The Way It Is For some of you, this may come as a surprise. One of my favorite 80s songs is by Bruce Hornsby. [The Way It Is](https://youtu.be/cOeKidp-iWo) was released in 1986 when I was an impressionable teenager. I would love to tell you that I understood all of the meaning from the song lyrics back then, but it was mostly the catchy tune and the chorus. *That's just the way it is* *Some things will never change* *That's just the way it is* *Ah, but don't you believe them* Bruce was discussing joblessness and a color barrier for hiring practices. That chorus has been in my head for the last 38 years. Some things will never change. One of the things that will never change on the internet is how much and how quickly it can change. Because it only requires one piece of code to change how a website that is consumed and used by millions, its effects are far reaching. If you are trying to use the good ole world wide web to market your business, you have to be aware of how these changes can affect your efforts and your business. It can make all the difference in the world. This week on [The Porch](https://sprocketops.com/uncle-rons-porch) we will focus on what is currently changing and how you can attack it. So gather round and pour the coffee. It's time to learn. Again. So gather round and pour the coffee. It's time to learn. Again.   To get the summary email and weekly implementation tool, click the button below to subscribe so that you do not miss a thing! 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If you are not buying an established... [READ MORE](https://sprocketops.com/blog/uncle-rons-porch-starting-from-scratch) ![Roadblocks And Dominos](https://sprocketops.com/hs-fs/hubfs/Roadblocks%20and%20Dominos.png?width=352&name=Roadblocks%20and%20Dominos.png) #### [Uncle Ron's Porch - Roadblocks and Dominos](https://sprocketops.com/blog/roadblocks-and-dominos) By [Uncle Ron](https://sprocketops.com/blog/author/uncle-ron) 23 September 2024 ## Getting Unstuck Is your to-do list a mile long like mine? Is it so overwhelmingly long that you are... [READ MORE](https://sprocketops.com/blog/roadblocks-and-dominos) ![Cut Through The Noise: Effective Messaging Strategies](https://sprocketops.com/hs-fs/hubfs/Cut%20Through%20the%20Noise%20Effective%20Messaging%20Strategies.png?width=352&name=Cut%20Through%20the%20Noise%20Effective%20Messaging%20Strategies.png) #### [Uncle Ron's Porch - Cut Through The Noise: Effective Messaging Strategies](https://sprocketops.com/blog/uncle-rons-porch-cutting-through-the-noise-effecitve-messaging-strategies) By [Uncle Ron](https://sprocketops.com/blog/author/uncle-ron) 28 October 2024 ## Effective Messaging I read the content of many people, including those of you reading this email.... 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