Converting Third Downs
The NFL kicked off the new season over the last few days. We've got Monday Night Football left to complete this first week. The average margin of victory in 2023 games was just shy of two touchdowns. That means that many of the games are within one score almost to the end making for an exciting finish.
One of the key metrics that coaches will look at to evaluate their performance is the success/fail rate for third downs. If your defense can force a punt and let the offense take over, the chances of winning go up. It is pretty straight forward. If your offense can convert more than 50% of those third down plays, they are more than likely going to score a lot of points. I don't think I have said anything ground breaking here.
Converting website traffic is the same thing. When you have visitors on your webpages, you want them to turn into a sales opportunity so that your business can make money. We want to be that offense that keeps playing and has a chance to score.
This week on The Porch we will honing in on how to maximize those opportunities. I've had some real world lessons that I have learned that I will share with you this week.
So gather round and pour the coffee. It's time to learn. Again.
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