Welcome back to another exciting week on Uncle Ron's Porch! This week, Uncle Ron dives deep into business growth tactics by unveiling SEO secrets, using technology, and social media, all while comfortably sitting on his beloved porch. Let's break down the key insights from each day.
1.The Power of Clear Calls-to-Action
Uncle Ron opens the week with a focus on lead generation through effective website strategies. He emphasizes the importance of clear, actionable CTAs to convert visitors into leads.
The unforgettable advice? Use "ugly" buttons that grab attention and encourage clicks. You want your calls to action to stand out and be noticeable to people. If they are pretty and fit the theme of your website or article, people are less likely to notice them. Use bold colors and brightly colored words to call people to action. You don't want to just put words on a page, you want to give your potential customers a chance to say yes to you as often as possible. This is where the "call to action" button comes in.
Another piece to understanding call to action is whether or not your buyer is immediately ready to purchase from you or they need a little time to get to know you. Ron contrasts immediate conversions ("let's get married") with nurturing potential leads ("let's date"), offering tactics like email newsletters and blog summaries to build a long-term pipeline. Capturing people's attention and giving them a chance to know, like and trust you sets the scene for the longer lifetime value of a customer.
2. Differentiating Leads from Prospects
Next, Uncle Ron delves into the distinction between leads and prospects. He explains that leads are interested but not yet ready to buy, just like when you are dating someone. Whereas prospects are actively engaging in the sales process. They are more committed to a long term relationship and ready to take the plunge with you.
Ron shares strategies to nurture leads through email and text sequences while recommending immediate attention for prospects through auto-responders. He reflects on his Boring Old Habits Boot Camp as a successful example of engaging customers step-by-step. Valuable follow-up strategies include emails, texts, voicemails, and letters to ensure timely customer conversions.
3. Long-Term Follow-Up - "You Either Buy or Die"
By mid-week, Uncle Ron shifts focus to the essential practice of long-term follow-up with leads. He emphasizes the importance of converting leads gradually, as not everyone is ready to buy immediately.
The discussion includes adapting to upcoming email regulations by Google and Yahoo, which affect email deliverability. Ron highlights versatile follow-up communication methods like emails, texts, phone calls, direct mail, and business drop-ins. He also mentions the significance of automated follow-up plans to prevent missed opportunities and explains key email compliance terms: SPF, DKIM, and DMARC.
4. Auto-responders for Immediate Engagement
On Day 4, Uncle Ron highlights and gets into the specifics of auto-responders in gathering prospect data and engaging immediately. Using tools like HubSpot, he explains setting up forms to collect customer information and using automation for immediate follow-up through emails, texts, and videos.
He emphasizes the role of automation in capturing potential sales opportunities, such as auto-responses for abandoned carts or missed phone calls. This day reinforces the value of continuous follow-up throughout the sales process to maintain customer engagement.
Daily Podcast Episodes for Business Growth
Listen to the short daily podcast episodes that cover this topic. For additional episodes, you can subscribe to Uncle Ron’s Porch wherever you get your podcasts.
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5. Post-Sale Strategies using the RFM Model
The week wraps up with a focus on post-sale strategies influenced by Brian Kurtz's book "Overdeliver." Uncle Ron introduces the RFM model - Recency, Frequency, and Multiple sales. He explains that the best time to upsell is immediately after a sale (Recency), frequent customers are likely to buy again (Frequency), and profit increases by selling more to existing customers (Multiple sales).
In addition, Ron encourages asking for Google reviews right after a sale to build on customer satisfaction. He also stresses using a customer database for additional sales, highlighting the lower acquisition cost of retaining existing customers.
Final Thoughts
Uncle Ron's Porch remains a treasure trove of actionable insights for business growth. This week offers a comprehensive guide on generating leads, converting them into paying customers, and optimizing post-sale opportunities.
Sprocket Expert Optimizations offers services, coaching, and subscription offerings to implement these strategies in your own business.
Start a conversation with Uncle Ron today!
