Welcome back to Uncle Ron's Porch! This week, we dived into content recycling and its power to maximize business growth through SEO, local search, and social media platforms. Let's break down the invaluable insights from each day's episode, ensuring you capture and keep your audience's attention efficiently and reach your target audience.
What's Old is New Again
Uncle Ron kicked off the week with a focus on how to leverage search engines, local search, technology, and social media posts to grow your business. On his cozy porch, Ron emphasized the importance of deploying your created pieces of content across multiple platforms to attract prospects, retain ideal customers, and maximize sales with minimal effort. By utilizing and updating existing original content, you can maintain efficiency and connect with your audience with up-to-date information. Recycled content that is updated will add to your content library and help your search engine rankings. In addition, Uncle Ron recommends that content creators keep a content calendar for systematic updates and revisions to your high-performing content regularly to stay relevant.
Google Rewards An Update of Your Existing Content
Next, Uncle Ron discussed the significance of local search engine optimization, highlighting that nearly 50% of Google searches are for local businesses. Organic traffic that boosts your online presence is an excellent marketing channel.
Additionally, as part of an overall content strategy, business owners benefit from updating existing webpage content to improve search rankings. Ron advised focusing on expertise, customer experience, and authority while posting relevant content to reach your target audience. Regular blog content updates, such as rewriting paragraphs or adding videos, can significantly uplift your site's credibility and ranking.
Seasonal Content Revival
Midweek, Uncle Ron explored the power of seasonal content. He admitted his early mistake of avoiding seasonal themes, which he now sees as a missed opportunity. Uncle Ron emphasized the importance of connecting personally with your audience through timely seasonal messages. By updating and recycling content from previous seasons, you can maintain consistency and efficiency.
Ron shared a compelling example of recycling seasonal content. Each year on the local WFAA station, sports caster Dale Hansen, successfully recycled a Christmas segment that got air time for three decades. It was a heartwarming segment that allowed viewers to stay connected to the channel's mission through uplifting seasonal high quality content. Through this example, Uncle Ron is urging you to embrace seasonal strategies to build trust and engagement.
Leveraging Written and Video Content
Thursday's episode focused on the power of combining a written original post and video content for better search engine optimization. Uncle Ron explained that both speaking and writing are valid content creation methods, and personal preference should guide your choice. Just remember that whatever content you choose to create that it is in a digestible format that keeps your audience engaged. He encouraged converting spoken content into written transcripts and vice versa to maximize reach. Publishing videos on your website first boosts Google indexing, and sharing them on platforms like YouTube further extends your reach. Uncle Ron emphasized that transforming video transcripts into blog posts strengthens your digital presence and multiplies your content marketing efforts.
Recycling Content on Social Media
Uncle Ron wrapped up the week by highlighting the transient nature of social media and the benefits of content recycling to maintain audience engagement. He discussed the differing shelf lives of content across platforms like Twitter, Facebook, and LinkedIn and emphasized the importance of regular content recycling. Ron recommended using automation tools like "MissingLettr" to schedule posts systematically, ensuring your content reaches a wider audience over time.
By the end of the week, Uncle Ron reinforced the value of recycling content across various formats and social platforms to optimize your business growth efforts.
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Final Thoughts and Resources
Join Uncle Ron's email list for weekly insights, tips, and tools, and stay tuned for upcoming discussions on leveraging social media channels for content recycling.
Finally, if you need help with your content planning, schedule a chat with Uncle Ron. He offers a variety of options to help you to meet your content creation goals.
