Welcome back to another week of Uncle Ron's Porch, where organic marketing and SEO are the topics of conversation. This week, Uncle Ron dives deep into the mathematical principles behind effective SEO strategies. From basic arithmetic to advanced calculus, search engine optimization strategies can be analogous to different types of math. Let's walk through the insights shared in each episode.
In the first episode, Uncle Ron lays the foundation by discussing the basics of search engine optimization. Starting with the basics, he emphasizes the importance of consistent content publication. As a content strategist, he recommends publishing 3 to 5 pieces of content each week.
This frequency ensures that search engines, like Google, will crawl your website more regularly. Uncle Ron mentions that content should ideally be around 1,000 words, but flexibility is essential. In addition to the number of words in an article, focus keywords are also important for search engine rankings. Keyword usage and keyword density can also help the SEO score of your article. Uncle Ron recommends using a platform such as Frase for keyword optimization.
One of the other basics of SEO is to have an organized content structure. Uncle Ron uses the analogy of crates, boxes and shoes as a content creation strategy. “Crates” represent main topics, “boxes” for subtopics, and “shoes” for individual stories. This method helps tackle various customer questions comprehensively and gives you a variety of types of content for your website and other platforms.
Moving on to pre-algebra, Uncle Ron illustrates the concept by comparing SEO to a lone dancer at a festival who gradually attracts a crowd. At first, he is all alone and dancing by himself and then he gradually attracts a crowd of other people. In the beginning, your SEO efforts may feel like this or shouting into a crowd and no one is listening. But eventually, the right people will start to see what you are putting out there if you are executing on a consistent plan. Your search rankings will gradually climb as you employ these techniques.
He explains that successful SEO efforts manifest as increased website traffic and increased online presence. But the ultimate goal of all of this traffic is improving website conversions. A great lead conversion rate typically ranges from 2% to 10%. Creating content is great, but without a clear call to action in your pieces of content, you will not have great success in turning your traffic into paying customers.
In the third episode focused on algebra, Uncle Ron dives into different aspects of SEO strategy. He talks about the specifics of internal linking to enhance your website's SEO and the importance of updating older content. Your organic traffic numbers will soar by employing these techniques.
Adding 3 to 5 internal links per page will increase your visitor engagement, user experience and page views. By adding these links, you are playing on the "binging" experience that people seek out. As they follow these links, they will stay on your website longer and consume more of your content.
Additionally, updating content every 6 to 12 months keeps it relevant and improves your website's rankings in search engine algorithms. Uncle Ron believes that these practices contribute to increased authority and trustworthiness, directly impacting conversion rates.
The fourth episode shifts focus to the geometry of SEO, particularly in the context of using YouTube to grow your small business. Uncle Ron considers YouTube a unique social platform with its SEO rules. Putting video content on YouTube can greatly increase your organic search traffic if you are focusing on answering specific search queries by using target keywords and search phrase wording in your titles and descriptions.
Compelling content and authoritative answers rank highly on YouTube. But first, you need to have an enticing title on your video to get people to click on it. While your meta title is important, a compelling thumbnail with a title hook is helpful to get eyeballs on your videos.
In addition, YouTube Shorts can attract viewers to longer content and similar principals apply. He also emphasizes monitoring viewer retention across your longer form content, especially during the first 30 seconds. Strategic calls to action throughout the video also play a significant role in engagement.
Uncle Ron wraps up the series by diving into calculus, where the focus is on maximizing conversion rates from website traffic.
Techniques like analyzing traffic sources using Google Search Console and Google Analytics 4, and retargeting visitors are two things that he discusses in this episode. From an SEO perspective, the Google search tools and analytics will help you to get an idea of your website traffic numbers and what pages people are viewing. This can give you valuable information when you are working on creating future content.
In addition, Uncle Ron explains that improving conversion rates directly correlates with the number of prospects generated from the same volume of website traffic. In order to understand this better, you need to know your search volume over time. Using this information, you can modify your call to action to see what works best at converting traffic into customers for your particular business.
Tune in to this week's episodes and gain insights into the math of SEO. For past and future episodes, subscribe to Uncle Ron's Porch wherever you get your podcasts.
Uncle Ron's deep dive into search engine optimization using the analogy of different types of math provides a comprehensive guide for businesses looking to enhance their organic marketing strategies and search rankings.
From the basics of consistent content creation to advanced concepts like retargeting and video engagement, each episode offers actionable insights. Stay tuned to Uncle Ron's Porch for more tips and strategies on growing your business through effective SEO and organic marketing methods. Subscribe to the email list for weekly summaries and additional resources directly from the expert himself.
If you would like help with employing these techniques, give Uncle Ron a shout. Through Sprocket Expert Optimizations, Uncle Ron offers a variety of services to get your content marketing headed in the right direction.