Catching Fish and Catching Customers: Understanding Your Target Audience
Uncle Ron's Porch - Archives
Knowing Your Prospect
He starts by discussing the 40-40-20 rule introduced by Brian Kurtz, which emphasizes that 40% of the effort in a marketing campaign should be dedicated to understanding the audience. Uncle Ron explains the need to identify decision makers, understand their pain points, preferences, and what they seek in a solution.
Uncle Ron emphasizes the importance of clearly defining the target audience for effective storytelling, as emotionally connecting with the audience and making them the hero of their own story is the goal. He uses a fishing analogy to explain how different seasons and conditions affect what fish eat and how they behave, similar to how customers and prospects may not always be interested or in need of your services.
Uncle Ron concludes that to create a highly targeted audience, one must have a deep understanding of their prospects. This involves understanding reading habits, media consumption, and tailoring your business approach to specific preferences. Researching and learning about the target audience takes time and effort, but it is vital in order to provide a solution that addresses their unique problems.
Three Points
1. Do you know what they eat, smell, taste, watch, listen to?
2. The same trout in a mountain in a mountain stream will eat different bugs in the water depending on the time and conditions of the day, month, year
3. Great content creators spend more time on understanding people than they do on actually creating the content
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