Technical SEO Essentials - Unlocking the Power of Images

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Today Uncle Ron is diving into the world of technical SEO, focusing on an often-overlooked but important part of your content: images. Uncle Ron shares his expertise on how images not only make your webpage more visually engaging but also play a significant role in SEO rankings, particularly through proper file naming and alt text. Don't miss his straightforward talk on optimizing your images for Google's number 2 search engine – Google Images. Today's Three Key Takeaways - Uncle Ron stresses how including relevant images with articles or web content is vital for breaking up text, engaging visually-oriented readers, and providing a visual context to the page's theme. - He highlights two specific techniques to improve image SEO: using descriptive file names that match the content topic and filling in the Alt text with similar descriptions, enabling better indexing by search engines, particularly Google Images. - Uncle Ron advises listeners to make the most of their content creation efforts. He suggests using the images and metadata not only for web page enhancement but also for sharing across social channels and in emails to synergize the marketing strategy and expand reach.