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Tracking Progress: Measure Content Impact with Google Business Listing Insights

Tracking Progress: Measure Content Impact with Google Business Listing Insights

Uncle Ron's Porch - Archives
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In this episode, Uncle Ron shares valuable insights on leveraging your Google Business Listing to grow your business through organic digital marketing methods. He emphasizes the importance of measuring the success of your content creation efforts and discusses the significance of the insights provided in the monthly email from Google. Uncle Ron delves into the key metrics to track, such as impressions, views, clicks for directions, phone calls, and website visits. Today's Three Key Takeaways - Uncle Ron discusses the importance of measuring the success of digital marketing activities by looking at website traffic, custom audiences, and local search results. - He emphasizes the significance of Google Business Listing insights in tracking impressions, views, clicks, and overall activity related to a business listing. - Uncle Ron highlights the value of updating business information, collecting reviews, and analyzing referral traffic to understand the effectiveness of content creation in driving sales and revenue.