Delivering the Hero's Journey: Constructing a Cohesive View of Your Target Audience

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On this episode of Uncle Ron's Porch, we dive into the topic of constructing a cohesive view of your target audience. When you put the clumps together, the story falls into place Throughout the week, we've been discussing various strategies for understanding and identifying your prospects, such as using social media and learning their preferences. We've talked about the importance of creating a hyper-targeted audience, where businesses can resonate with multiple target groups. We've explored how people's preferences for music, vacation destinations, and even their desire to disconnect from technology can influence their purchasing decisions. Today, we focus on incorporating this knowledge into your content. Take note of characteristics such as appearance, food choices, entertainment preferences, reading habits, and online activities to build a comprehensive understanding of your target audience. Additional factors such as marital and family status may also come into play. By solving their problems and positioning the solution as an "easy button," we can make our customers feel like heroes. Understanding the individual journeys and experiences of your audience can help you better connect with them through Story Telling. By analyzing their language and using their own words, we can tell compelling stories that make our audience feel seen and understood. THIS is what makes them take action! Three Points 1. Take the characteristics of your group and find groups or clumps 2. Compile the words that they use to stuff into your story to help agitate them 3. Provide the easy solution to the problem that you agitate