Cracking the Code: Using Social Media to Understand and Reach Your Audience
Uncle Ron's Porch - Archives
On this episode of Uncle Ron's Porch, Uncle Ron dives into the topic of using social media to understand your targeted audience. How to be a social media private detective to make your content deliver the goods
Uncle Ron believes that by utilizing platforms like Facebook, LinkedIn, and Twitter, we can gain valuable insights into the lives of our audience. Online groups, particularly on Facebook, are active hubs where people discuss their problems and seek advice. He also mentions LinkedIn groups, which focus on professional topics. Twitter, on the other hand, has subgroups where like-minded individuals engage with each other.
He believes that by observing and gathering information about the members, we can tailor our messages to resonate with them. This involves understanding their language, interests, preferences, and problems. Uncle Ron emphasizes the importance of making the audience feel like the hero in their own story and discusses how specific words can enhance the storytelling experience.
By utilizing these platforms effectively, Uncle Ron believes that we can connect with our audience on a deeper level and present solutions that make them the hero of their own story.
Three Points
1. FB and LI have groups. Twitter has eco-systems. Go find the people you’ve identified
2. What words do they use? Specifically if they are talking about the problem that you solve!
3. What does their profiles give away about what they like to watch, listen to, read, eat, or do?
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