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Accelerating Lead Generation: Leveraging RFM to Boost Revenues

Accelerating Lead Generation: Leveraging RFM to Boost Revenues

Uncle Ron's Porch - Archives
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In this episode, Uncle Ron delves into the topic of what to do after making a sale, drawing on the concept of RFM - recency, frequency, and multiple sales. He shares insights on the best time to cross-sell or upsell, leveraging customer databases, and the importance of obtaining Google reviews. Join us as Uncle Ron provides actionable strategies to turn your content into tangible returns and put dollars in your pocket. Top Three Key Takeaways - Uncle Ron emphasizes leveraging the RFM model (recency, frequency, and multiple sales) for post-sale strategies to drive additional sales and upsells. - He stresses the importance of capitalizing on customer euphoria and satisfaction immediately after a purchase. - Uncle Ron highlights the value of obtaining Google reviews and utilizing the customer database to drive multiple sales, ultimately inflating margins and growing the business.