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Turn Your Website's Weak Links into Wins
Uncle Ron's Porch - Archives
Today we're focusing on the hidden potential of the pages that are gathering dust. We'll head to our trusty Google Search Console, sift through the stats from the bottom up, and pinpoint those underachievers. Join me as we roll up our sleeves to revitalize, re-energize, and re-engage with these overlooked gems. Let's learn how to discern between content that needs a tune-up and topics no one's searching for, sprinkle in some strategy, and ensure each page is packed with wisdom.
Today's Three Key Takeaways
- Uncle Ron emphasizes the importance of updating old website content to improve search engine rankings, noting that age can lend credibility to a page in the eyes of Google's algorithm.
- He instructs listeners to use Google Search Console to identify low-performing pages that are in need of help as our skills improve.
- Uncle Ron provides tips on how to assess if the content doesn't resonate with the audience or if the topics simply aren't being searched for.
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