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Talking About My Reputation: Harnessing the Influence of Online Reviews
Uncle Ron's Porch - Archives
This week, we'll be focusing on a crucial aspect of your business - your online reputation. We'll explore the power of reviews and why they are essential for building trust and credibility in the digital world. People want to do business with someone they know, like, and trust, and your online reputation plays a vital role in establishing that trust. Let's discuss the impact of your Google business listing, the importance of curating and collecting reviews, and how positive reviews can significantly improve your search engine rankings.
1. The importance of online reputation: Uncle Ron emphasizes the significance of having a good online reputation for your business. He explains that potential customers often search for businesses online and rely on reviews to make decisions. Building trust and credibility through positive reviews is crucial in attracting customers.
2. Collecting and curating reviews: Uncle Ron advises listeners to actively collect and curate reviews, especially on platforms like Google business listings and Facebook business pages. He mentions that having a larger number of genuine reviews, spread across different star ratings, increases trustworthiness and legitimacy.
3. Impact of reviews on search engine rankings: Uncle Ron mentions that reviews not only influence customer decisions but also affect search engine rankings. He promises to discuss tactics to collect and curate reviews, as well as how reviews can improve search engine optimization (SEO) in future episodes.
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