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Mastering The Power Of Links: Turning Website Visitors into Prospects
Uncle Ron's Porch - Archives
Why is internal linking so crucial, you may ask? Well, it's the key to transforming website visitors into prospects and driving conversions. By strategically placing hyperlinks within your content, you create a web of information that expands beyond a single answer, showcasing your expertise and answering the many questions your audience may have.
1. The importance of internal linking: Uncle Ron emphasizes the significance of internal linking for driving conversions on a website. By connecting pages within a website through hyperlinks, visitors are provided with multiple answers to their questions, making it more likely for them to take a desired action.
2. Strategic use of hyperlinks: Uncle Ron discusses the importance of using specific words in hyperlinks that correspond to the content of the linked page. This ensures that both search engines and users understand the relevance of the link.
3. Documentation: He advises keeping a catalog of published pages with their respective URLs to easily create and manage internal links.
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