Lead Capture Made Easy: The Power of Ugly Buttons

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In today's episode, we continue our focus on lead capture. Last time, we discussed the different types of lead capture, from the "marriage proposal" kind to the "getting to know you" variety. Today, we're diving deeper into a concept in online marketing known as ugly buttons. 1. Uncle Ron explains the difference between leads and prospects and discusses the two types of call to action: "Let's get married" (where visitors fill out a form) and "Can we date for a little while?" (where visitors provide minimal information like a name and email address). 2. Uncle Ron introduces the concept of "ugly buttons" in online digital marketing. He explains that visually appealing buttons may not grab attention as effectively as ugly, attention-grabbing buttons. These buttons serve as a pattern interrupt and trigger the visitor to take action, whether it's making a purchase or downloading a lead magnet. Uncle Ron emphasizes the importance of making these buttons painfully obvious and visible on your website. 3. Uncle Ron encourages listeners to include ugly buttons on their website and provides examples of where he uses them in his own business. He mentions neon lime green buttons with blue lettering on his blog entries, which may not be visually appealing but are effective at catching attention and prompting action. Uncle Ron advises listeners to test both pretty and ugly buttons to see which ones generate better results.