Skip to content
Get started
Back to all episodes
Email Marketing Updates: What You Need to Know Now

Email Marketing Updates: What You Need to Know Now

Uncle Ron's Porch - Archives
Play episode
In this episode, Uncle Ron delves into the changes happening in the world of email marketing. He unveils how Google and Yahoo are cracking down on spam and unengaged email accounts, emphasizing the importance of DNS records and the new metrics for determining email engagement. Uncle Ron also shares essential tips to ensure your emails stay out of the dreaded spam folder and how to adapt to these changes. Today's Three Key Takeaways - Uncle Ron discusses changes in email marketing by Google and Yahoo, including the implementation of new protocols such as SPF, DKIM, and DMARC records to prevent emails from going into the spam folder. - He emphasizes the importance of including a one-click unsubscribe button in marketing emails and explains that open rates are no longer effective due to changes in email metrics. - Uncle Ron offers a download in the upcoming email to help subscribers set up the necessary protocols and advises those interested to join his email list for further guidance.