Maximizing the Power of Local SEO and Social Media for Your Business Growth
Uncle Ron's Porch - Archives
Today, we're going to talk about the crucial step of publishing that content on different platforms, ensuring you get maximum exposure. Uncle Ron will guide us through the process, starting with why your website should always be the first stop for publishing. We'll also explore how to push your content to various social channels, including Facebook, LinkedIn, Twitter, and even Instagram. Plus, Uncle Ron will reveal the importance of building domain authority and how timing plays a role in promoting your content effectively. Stick around till the end, as he shares some valuable tools and insights to help you track your content's performance.
In this episode of The Porch, Uncle Ron emphasizes the importance of using search engine optimization technology and social media to grow a local business. The key elements discussed are:
1. Leveraging local search: Uncle Ron highlights that nearly 46% of Google searches are done with the intention of finding a local business. He stresses that local SEO is crucial for business growth and encourages small business owners to use content in multiple ways to reach a wider audience.
2. Publishing on your website first: Uncle Ron strongly advises putting content on your website first before sharing it on social media platforms. By doing so, you ensure that you receive credit for your hard work and build your domain authority. Publishing on social channels later helps alert people to the existence of your content.
3. Multi-pronged delivery and recycling campaigns: Uncle Ron advises deploying content in multiple places and ways. He suggests using meta descriptions and images from your website to share on social media platforms, with a link back to your website. Additionally, he recommends utilizing services like Missing Letter to recycle summaries and links back to your website for up to 12 months, increasing your content's visibility.