Navigating PPC and Facebook Ads: Strategies for Modern Businesses

Uncle Ron's Porch - Archives

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Uncle Ron steps away from his usual enthusiasm for local search and organic marketing to dive into the world of pay-per-click (PPC) advertising. He’ll explain the essentials of PPC, focusing on the significant differences between Google Ads and Facebook Ads, and how the landscape has shifted over the years. From the high engagement days of early Facebook campaigns to the more refined and targeted approach offered by Google today, Uncle Ron will share his firsthand experience and expert tips on how to navigate and leverage these platforms for your business growth. Today's Three Key Takeaways - Uncle Ron discusses the shift from using Facebook ads, which were cost-effective until 2016, to focusing on Google's PPC (Pay Per Click) ads which offer detailed targeting and a higher user intent due to active searching. - **Google's Ad Platforms**: Differentiation between Google's highly targeted search ads and the Google Display Network, which resembles older Facebook ad strategies but with more efficient targeting capabilities. - Uncle Ron begins the discussion on optimizing ad costs and how PPC ads allow advertisers to be more selective and possibly cost-effective.