Welcome back to another installment of Uncle Ron's Porch, where we delve into the art and science of organic digital marketing. Over the past week, Uncle Ron covers several essential topics aimed at helping businesses grow using SEO, technology, and social media. Here's a synthesis of key lessons from this week's episodes.
At the start of the week, Uncle Ron underscores the significance of storytelling as part of a comprehensive SEO strategy. As an expert in search engine optimization, he differentiates between the math of SEO and artistic aspects of SEO, emphasizing the latter's role in engaging audiences effectively.
One of his key recommendations is listening closely to customer inquiries. These questions often provide valuable insights into potential content topics. As an example, Uncle Ron showcases his wife's pediatric practice where she uses patient stories and questions as a basis for different types of content on her business website and social media.
Uncle Ron also advises utilizing tools like Google Analytics to understand which website pages attract traffic and the search terms leading to those pages. Search engine rankings can give you insights into what is attracting people to your page and what is not working.
As the week continues, Uncle Ron dives into the concept of using local patterns to enhance SEO efforts. He points out that creating content related to local events, seasons, and news can significantly boost a business's visibility. For example, high school football in Texas or the annual balloon festival in Albuquerque, New Mexico, are ideal local themes that can be interwoven into your content depending on what your business does.
In addition, incorporating local terms and events and using them to create high-quality content for your website improves regional search results and fosters a stronger connection with the community. Search engine algorithms favor use of location specific words to show content to a particular audience.
Midweek, Uncle Ron shifts focus to the powerful role of analogies in making complex topics relatable. He shares a story about using friends' recommendations to find good restaurants in Las Vegas, drawing an analogy to the importance of Google business reviews.
Analogies are a useful part of a search engine strategy because they simplify intricate subjects. They also help your audience to create lasting memories by connecting new information with something familiar. Uncle Ron illustrates this further with examples such as using the story of the ant and the grasshopper to explain financial planning.
Towards the latter part of the week, Uncle Ron highlights the importance of the use of images to increase traffic from search engines. He emphasizes that Google Images is one of the top search engines alongside the other top players such as Google itself and YouTube.
As part of your content marketing strategy, you want to make sure that your images are optimized effectively. Uncle Ron advises using descriptive titles, incorporating alt text, and breaking up text-heavy articles with relevant visuals. Images can greatly enhance social media posts and Google business listings, making them more shareable and engaging across many platforms, including Pinterest.
Rounding off the week, Uncle Ron turns to the subject of case studies. He notes that case studies make your offer's benefits concrete and relatable. This eases the sales process and builds trust with potential customers. An illustrative example involves presenting the disadvantages of saving money on home insurance premiums by cutting out protections. This can lead to significant costs for repairs down the road due to such things as actual cash value depreciation on your home's roof.
Search engine optimization methods such as case studies are one way to increase visibility to your business. Uncle Ron suggests utilizing various formats for case studies, including video, written content, and infographics. Be sure to demonstrate savings or superiority over competitors when you are putting these together. Your content quality should always be a priority.
Listen to this week's episodes to get more insights into the art of search engine optimization. For past or future episodes, be sure to subscribe to Uncle Ron's Porch wherever you get your podcasts.
Uncle Ron encourages listeners to join his email list to receive weekly summaries and tools related to these topics. Whether you're looking to master the art of storytelling, leverage local events, simplify complex topics with analogies, optimize your images for SEO, or illustrate benefits with case studies, Uncle Ron's Porch has valuable insights to offer.
If you need help with any of these areas for your business, start a conversation with Uncle Ron today by clicking the button below.