Optimizing Your Google Business Listing: A Key Factor in Reaching Local Customers
Uncle Ron's Porch
On this episode of Uncle Ron's Porch, Uncle Ron dives deep into the world of Google business listings and why they matter to businesses of all kinds.
Uncle Ron emphasizes the importance of ensuring that a Google business listing accurately reflects the services offered by a restaurant, as it helps both Google and potential customers know what a business offers.
Uncle Ron highlights the benefits of filling out a Google business listing, such as showing hours of operation, providing contact information, and acting as a front porch of information on the internet.
Using his own independent insurance agency as an example, Uncle Ron discusses the role of a Google business listing in helping people find a business without relying on traditional directories like the Yellow Pages.
He explains the connection between a Google business listing and a business's profile on Google Search and their algorithm, emphasizing that it has a significant impact on reaching potential customers, especially for local search.
Throughout the episode, Uncle Ron stresses the importance of periodic upkeep and maintenance for one's Google business listing, drawing a parallel between maintaining a physical porch and maintaining a digital presence.
Three Points
1. Your literal front porch of information on the internet
2. If people do not know what it is you provide and when it is available, how can they ever know that they need to buy from you?
3. Much like your front porch, your GBL needs periodic upkeep and maintenance
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