Crushing Giants in Search: Leveraging Local Insights to Outshine Big Corporations
Uncle Ron's Porch
Want to know how to find business on search engines that big corporations don’t even know exist? On this episode of Uncle Ron's Porch, we delve into the topic of competing with giant businesses on search.
While large corporations may not prioritize these specific long tail phrases due to lower traffic volume, we uncover the opportunity for local businesses to target these audiences and compete with the big guys.
With a focus on being authoritative and relevant to the local audience, small businesses can grow their customer base and stand out from the giants.
Three Points
1. Giant businesses spend billions of dollars to own BIG Key words
2. Your audience and neighbors will be looking for info specific to your and their location
3. People go looking for specific help to specific problems – aka long tail phrases
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